Left to right: Director of Tourism John Lynch, Robert Murphy the brother-in-law of Erik Nicolaisen, Erik Nicolaisen the star of the VW ad, and Dr Wykeham McNeill minister of Tourism and Entertainment
In a surprising twist, Erik Nicolaisen, star of the controversial Volkswagen Super bowl ad that was deemed racist in some circles, has some real Jamaican connections and interests in Jamaican culture.
Nicolaisen and his Jamaican brother in law arrived at Sangster International Airport, Jamaica, on February 18th and was met by Tourism Minister Dr Wykeham McNeill, Director of Tourism John Lynch, as well as other Jamaican Tourist Board officials.
Director of Tourism Dr. McNeil told reporters:
"The Super Bowl VW ad created a lot of controversy... a lot of recognition for Jamaica and what is Brand Jamaica. So based upon that, the Jamaica Tourist Board has been in contact with the participants, and we are happy to welcome today Erik, also known as Dave, Sticky Bond Man, and his brother-in-law, Murphy, who are here in Jamaica and will be spending a few days with us"
Nicolaisen, who will be participating in a number of promotional activities for the Destination Jamaica campaign, is obsessed with Jamaican music and the Jamaican dialect, ostensibly influenced by his sister's Jamaican husband, Murphy, who is from Linstead, St Catherine, Jamaica.